One home for an independent hip-hop artist's music, fans, and merch

Justin Starling, an independent hip-hop artist from Long Island, New York, had fans spread across various platforms and wanted to funnel that traffic to one place. He wanted the experience to be engaging but simple, and he wanted to turn his fan base into revenue.

For an independent artist, followers on social platforms are rented: the platform's algorithm decides who sees each post. A website, a text list, and a store are channels the artist owns, so every fan who joins is someone he can reach directly.

Our Corpus Christi team built Justin a website that hosted his music, videos, and other content. The design started from images in his existing content portfolio, and we added graphic design to carry that look through the rest of the site.

We also built a text-alert system for his fans. Whenever Justin dropped new content, it broadcast each fan's preferred links, so a release reached people directly instead of depending on a social feed.

To turn fans into revenue, we built a Shopify storefront for his merchandise. Our Lubbock web design team optimized his SEO on Google, and we set up Facebook Pixel (now Meta Pixel), which tracks what site visitors do so social media ads can reach and measure the right audience.