Web design and development company for SEO-first sites and Shopify stores

Website cost is driven by scope more than page count. The big drivers are the number of unique page templates, how much content needs writing or migrating, custom features such as calculators, booking, or customer portals, integrations with your CRM, ERP, or inventory system, Shopify apps you'd replace with custom code, and accessibility fixes on an existing site. A small-business marketing site and a headless Shopify build are very different projects, so we scope after a short call and give you a fixed quote before work starts.

A marketing website or Shopify storefront typically takes 2–3 months from kickoff to launch: 1–2 weeks of research and planning, 2–3 weeks of design, 3–6 weeks of building and loading content, and a week of testing. Headless builds, custom Shopify apps, and web applications take longer and are scoped on their own. Content is the most common delay, so we set content deadlines in the first week and can help write or migrate the copy.

Pick the platform your team can run without calling a developer for every change. Shopify is the right default for most online stores because hosting, checkout, payments, and security are handled for you. WordPress suits content-heavy sites whose editors already know it. A custom Next.js site makes sense when you need application features, top-tier speed, or content and commerce combined in ways themes can't handle. Headless Shopify, with Hydrogen or Next.js on the Storefront API, is powerful but adds cost and upkeep, so it has to earn its place.

Not if the migration is handled properly. Redesigns lose rankings when URLs change without redirects, pages that ranked get cut, or titles and structured data disappear. Before launch we crawl your current site, map every old URL to its new home with a permanent 301 redirect, keep the content and titles that earn traffic, and carry structured data over. After launch we submit the new sitemap in Google Search Console and watch crawl errors, rankings, and traffic closely for the following weeks.

We design, build, and test to WCAG 2.2 Level AA, which also covers the older 2.1 and 2.0 levels that US regulations and legal settlements usually reference. That means sufficient color contrast, full keyboard navigation, visible focus, labeled forms, alt text, and captions, checked with automated tools like axe and by hand with screen readers. We don't rely on overlay widgets: they don't fix the underlying code, and in 2025 the FTC finalized an order against one overlay vendor over its compliance claims. This isn't legal advice.

Yes, and we build them to answer from your content instead of inventing answers. An on-site assistant uses retrieval-augmented generation (RAG), which lets the AI answer from your own pages, policies, and product catalog; it cites its sources and hands off to a person when it isn't sure. AI search understands requests like "a gift for a coffee lover under $50," and recommendations draw on browsing and order history. Guardrails matter: in 2024 a Canadian tribunal held an airline liable for a fare policy its website chatbot got wrong.

You own the domain, the hosting or Shopify account, the theme or codebase, and the content, all in your name from day one. Before launch we train your team to edit pages, products, and posts in the CMS and leave recorded walkthroughs for new hires. After launch, a support retainer covers updates, security patches, speed and SEO monitoring, app audits (removed Shopify apps can leave code behind that slows a store), and small improvements, with larger projects scoped separately.