// Case study · E-commerce (Outdoor products)
A custom Shopify store built to launch a new cooler
Infinite Coolers asked us to build a custom Shopify site to sell its new cooler. We designed and built the store on Shopify with a clean black-and-white look.
- Client
- Infinite Coolers
- Platforms
- Website · Shopify
- Industry
- E-commerce
The project
The challenge
Infinite Coolers had a new cooler to bring to market and asked us to build a custom Shopify site to sell it.
A new product has no reputation to lean on. Its website has to explain what makes it different, show it clearly, and make buying simple, all without a salesperson in the room.
What we built
We designed and built a custom Shopify site for Infinite Coolers, centered on selling its new cooler.
Building on Shopify gave the company proven checkout, payments, and order management from the start, while the custom design kept the store from looking like a stock template.
A clean black-and-white palette kept attention on the product.
The result
- Infinite Coolers got a custom Shopify store built to sell its new cooler.
- The store paired Shopify's checkout and order management with a design made for the brand.
Built with
- Shopify
Where AI takes it next
How we'd extend this product with today's AI — the same thinking we bring to every client roadmap.
- 01
A product Q&A assistant grounded in the cooler's specs, FAQs, and warranty terms that answers questions like "How long will ice last in 100-degree heat?" and says so when it doesn't know.
- 02
AI lifestyle photography: generate tailgate, boat-deck, and campsite scenes from studio shots of the real cooler, so the store can test new imagery without booking a photo shoot.
- 03
Review summaries by use case: group reviews by fishing, camping, job sites, and tailgating so shoppers see how people like them use the cooler.
- 04
Weather-aware demand forecasting: tie inventory and ad spend to regional forecasts and seasonality, so stock and campaigns ramp up before the first hot weekend instead of after.
Services on this project
What we brought to the table.
Next step
Have a product or process like this?
Tell us what you're trying to build or fix. We'll come back with an approach, a rough timeline and the AI opportunities hiding in it.
More work
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