ADVANTAGES

. In the past five years ESPN has lost 11,346,000 subscribers accordingto Nielsen data. If you combine that with ESPN2 and ESPNU subscriber losses this means that ESPN has lost over a billiondollars in cable and satellite revenue just in the past five years, an average of $200 million each year. That total ofa billion dollars hits ESPN in the pocketbook not just on a yearly basis, but for every year going forward. It's gone forever.

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