While we have seen a more than 55 percent increase in personal tumbler use over the past three years, we have experienced challenges in consistently executing and tracking our “for here” serveware use in stores around the world. Because of these challenges and the fact the majority of beverages are consumed outside of our stores, we are resetting our goal to focus on increasing the use of personal tumblers. Our new goal is to serve 5 percent of all beverages made in our stores in personal tumblers.


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