George III also personally influenced the character of the transatlantic conflict after news of the Boston Tea Party reached London in early 1774. Convinced that the troubles with America derived from the lenience of British policies (and not shifting British ministries), the King argued for strong, coercive measures against the recalcitrant colonials. He declared it his duty to stand fast against the Americans in "the battle of the legislature" and "withstand every attempt to weaken or impair" its sovereign authority throughout the empire. Consequently, he was thrilled that the Coercive Acts passed almost unanimously and celebrated the returns of the parliamentary election of late 1774 that elected an even wider majority of members who opposed conciliation. The Coercive Acts finally drove the colonies into unified opposition, and the King proclaimed to Lord North in November 1774 that "We must either master them or totally leave them to themselves."


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