Here is where you will find practically any ad you have seen on TV. You can vote on it, comment on it, discuss the underlying innuendoes, and hopefully even get your comments read by some of the leading advertising agencies in the world.
(Newspaper and magazine ads)
Concentrating on five main subject areas (Radio, Television, Transportation, Beauty and Hygiene, and World War II), this site presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
2) Emergence of Advertising in America: 1850-1920 3) John W. Hartman Center for Sales, Advertising and Marketing History from Duke University Libraries
4) Advertising Timeline from the American Advertising Museum
from PBS Kids
Learn about advertising techniques and buying smart. The site includes tips for avoiding subtle sales on the Internet.
Related PBS Website:
2) Merchants of Cool, The from PBS Frontline
(PDF) from the UK Advertising Association in association with Departemnt of Trade & Industry
It is important to appreciate that advertising does not simply mean television, radio or newspapers. This paper explains wide range of techniques available in advertising.
2) Advertising and Promotions
3) Mini-Course on Advertising
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The Basics of Digital Advertising - AdBistro
After visiting several of the advertising websites, complete one or more of the following activities:
Analyze Advertising. Look at the advertising used in television, magazine or newspapers. Visit (1) by J. Schrank, (2) , (3) by J. Fowles, and (4) (Persuasion analysis) to help identify some of the tactics used in advertising. Make a list of ads that you find in the mass media, identify the products promoted, and describe the technique(s) each use.
See how savvy you are on the techniques used to the gimmicks and techniques of advertising. Complete the from Media Smart Kids.
Complete an Advertising WebQuest. Adapt or follow the procedures found at the following webQuest sites:
1) Advertising Webquest by L Harrison & adapted by C. Goolsby
2) And Now a Word from Our Sponsor (Grade 8) by C. Matzat
3) Cyberganda Advertising (Grades 7-8) by B. Clark
4) Persuasion Quest
Evaluate Television Ads. For one week in your television viewing time, keep a log of the ads that you watch. Figure out how may minutes per hour are used for advertising. Identify your five favorite commercials and the five that you dislike the most. Identify why you like or dislike each of them. Compare your findings with friends and classmates.
Create a Television Ad. This is for a 30 second commercial slot. First identify a product for your ad. This may be the toughest task! It can be a real or imaginary product. Next create a slogan. An example might be 'SuperJuice.' Your slogan could be 'SuperJuice, Super Energy.' Now you're ready to write the script -- remember to keep it short. Perform the ad, enlist friends and volunteers to assist you. You may want to record your commercial with a video camera.
Debate Issues Related to Advertising and Marketing to Children. (Grades 9-12) Precedent has already been made with regard to advertising and marketing of tobacco products to children (). Now public attention has begin to focus on the entertainment industries. Politicians are making their views known. Consider the first amendment rights as they apply to producers and to you as a consumer. It may be useful to separate the production of an entertainment product from its advertisement and marketing campaign, and then decide what you favor. You can limit your discussions to the issue of violent media. Some useful links include:
1) ABCs at the FTC: Marketing and Advertising to Children
2) Government Regulation and Industry Self-Regulation
3) Marketing of Violent Entertainment to Children (Letter from Ralph Nadar to FTC)
3) Marketing to Kids Online Isn't Childs Play
4) Psychologists Challenge Ethics Of Marketing To Children
5) Violent Media is Good for Kids
An alternative topic for debate and research is 'should advertising be allowed in schools?'
The basics of digital advertising - PMLiVE
by R. Anderson
This unit is designed to teach students how to interpret the messages commercials send, so they can make informed choices based on well reasoned decisions. As a culminating activity, students create their own parody ads or public service announcements.
Related Lesson Plan:
2) Ad Smart
(Grades 9-12) by G. Wells
Understand the power of advertising by researching advertising techniques, target audiences and a variety of ads. The class will look at commercials during their favorite television programs and keep a TV log. The purpose is to see what types of products are advertised and who the target audiences are. Students will identify what advertising techniques are used.
The basics of Advertising: Revisiting Billboard
We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues and opportunities that affect them. Through engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
Basics of Advertising That You Must Know-Part 2 - …
by D. Howerton (Grade 9-12)
Students deconstruct fallacious images and messages in advertisements and demonstrate their understanding of the fallacies through multimedia presentations.
Advertising: The Basics | LinkedIn
from The Center for a New American Dream
Organiztion whose efforts are to shift American culture away from an emphasis on unconscious consumption towards a more fulfilling, just, and sustainable way of life
by R.K. Duffy
This activity is to increase student awareness of persuasion tactics as seen in magazine advertising.
Related Lesson Plan:
2) Junk Mail Explosion: Why You Buy and How Ads Persuade by M. Nichols (Grades 7-10)
(Grades 10-12) from Kodak Lesson Plans
This unit outlines a process for students developing a 'product' that can be used to promote themselves.
This article summarizes the growth of advertising in the schools, then proposes a media literacy effort.
2) Advertising in the Schools by A. Aidman at ERIC Digests
3) Advertising in Schools from PBS's Affluenza
ARTSEDGE: Media Awareness: The Basics of Advertising
by P. Bonner (Grades 5-8)
Businesses use advertising to try to convince consumers to buy what they are selling. Advertisements do this by pointing out how consumers will benefit if they buy a product. These benefits are called incentives. In this lesson, these basic functions of advertising are introduced. Various techniques used to achieve these objectives are also explained.