ADVANTAGES

In post WWII Europe there was a struggle between the aid of the United States and the cultural identity of the recovering countries. In France the fight against Coca-Cola by the beverage industry is the case study examined by this website. Fear that the United States company would dominate the beverage market in France as the French articulated was not what the Communist party in France feared. Instead the Communist party led a push back against a corporation that represented capitalism and the American way of life.

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