ADVANTAGES

Since then, the big money flowing between Nike and UNC has grown bigger. When the 1993 contract was renewed in 1997, millions of dollars flowed from Nike directly to UNC coaches, contrary to the recommendations of the Knight Commission and the concerns of the university's own 1995 study committee. For former UNC President Friday, now serving as president of the William R. Kenan Jr. Fund on the UNC-Chapel Hill campus, recurrent controversies in college sports stem from deals such as these, which in his view involve too much money and too little top administrative control over a private company's negotiations with campus employees

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