Other studies seek tointerpret a single text, like . A text might be a specific speech (ex: the 2004 U.S. Presidentialdebates) or mediated text (,Season Finale of ) or may be a series of texts (the movies; cartoons). Many of these simply seek to interpret the text and seewhat it says about culture. We will call these “” essays .Studies of this type generally start with some framework (e.g., Benoit’sframework of corporate apologies for business crises, Greek mythology, denial theory) and it to a specific text to see if we can new understanding of the text using thegiven theoretical “lens.”


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