ADVANTAGES

At least the design in itself was inoffensive. Other sporting logos are more directly questionable, provoking criticism for being tasteless or racist. A Canadian baseball team caused controversy in 2012 when it launched a new name and mascot. Based in London, Ontario, the London Rippers drew flak for trivialising the 19th-Century serial killer Jack the Ripper – : “People are outraged. I think it’s appalling. It’s insulting and stupid and they better rethink their entire marketing strategy.”

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