Consumer Behavior: The Psychology of Marketing


Commentary: Several articles have highlighted various issues and concerns with the concept of positive psychology (Cowen & Kilmer, 2002; Joseph & Linley, 2006; Held, 2004 ; Kristjansson, 2010; Lazarus, 2003; Lambert, & Erekson, 2008; Sugarman, 2007; Sundararajan, 2005; Taylor, 2001; Woolfolk & Wasserman, 2005; Woolfolk, 2002). Others have been critical of some of the specific conceptualizations presented by Seligman, for example, Seligman cited Aristotle and his concept of eudaimonia. Woolfolk and Wasserman (2005) found Seligman's interpretation "highly idiosyncratic" and ultimately a problem. Ultimately and most disturbingly of all, these authors cite an example that calls into question the attention to detail and ultimately the veracity of Seligman's scholarship.


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